High-conversion landing pages for B2B, SaaS & expert offers

I design landing pages that turn a strong offer into qualified demand.

For expert independents, SaaS companies and B2B offers that already create value, but whose page does not explain fast enough why someone should buy, book a call or request a quote.

Book a 30-minute call See pricing
10+Years in content & copywriting
50M+Visits analyzed in competitive marketsvia Journal du Coin and B2B projects over 10 years
7–10dfrom brief to delivery
1:1Direct work with the founder
Services

The core offer:
a complete landing page, ready to publish.

Phuc Labs brings together positioning, message, structure and design to build a page that is clearer, more credible, and more effective from the first scroll to the CTA.

01

Conversion copywriting

A sharper promise, a better-framed offer, stronger headlines and less interchangeable copy.

Create more clarity
02

Page structure & design

A better-organized, more readable and more coherent page that guides attention and supports the decision.

Reduce doubt faster
03

Offer logic & conversion

The sections, proof points, CTAs and contact journey are designed as a system, not as stacked blocks.

Generate better inquiries
+ Extension

AI agents & automations

Useful workflows to qualify prospects, prepare follow-up and reduce repetitive tasks after the first inquiry.

Turn inquiries into better-handled opportunities.
The complete landing page remains the backbone.
The audit frames the rebuild, Messaging & Structure prepares the editorial base, and AI extends follow-up only when it adds real operational value.
Recent proof

AlloBox — commercial redesign, local SEO, clearer storage offers and a more readable contact journey.

View portfolio
Quick pricing guide

The core offer starts at 2,490 €. The audit remains a scoping step: it helps decide what to fix before committing to a complete rebuild.

  • Complete landing pagefrom 2,490 €
  • Express diagnosticfrom 490 €
  • Conversion audit & action planfrom 790 €
Method before rebuild

Not sure what needs rebuilding? Start with scope.

The diagnostic and audit remain secondary entry points: they clarify what to keep, fix or rebuild before committing to a complete landing page.

  • Scoping before rebuild
  • Concrete priorities
  • Deductible from a complete landing page within 30 days
Portfolio

AlloBox: clarifying a local offer and turning the site into a commercial tool.

For AlloBox, the work covered key page redesign, clearer storage offers, the contact journey, local SEO and preparation for a clean production release. The goal: make the site easier to understand, more reassuring and more useful for qualified enquiries.

  • Offer formats and pricing made easier to understand.
  • Key pages restructured around customer questions.
  • Local SEO, performance, staging and launch checks integrated into the project.
View the portfolio
Morgan, founder of Phuc Labs
About

I know what makes a page convert.
Because I’ve worked on real audiences, real offers and real attention paths.

"Many optimize how a page looks. I optimize what it makes people understand, trust and want to do."

Before Phuc Labs, I co-founded Journal du Coin, one of the most-read crypto media brands in the French-speaking market. Millions of visitors, monetized offers, tested pages, reworked messages: I learned in the field what captures attention, what builds trust, and what actually drives action.

A landing page that converts isn’t just a beautiful page. It’s a page that reduces doubt, clarifies value, and gives people a better reason to contact you rather than leave.

Positioning Message architecture Copywriting Acquisition funnel
Real audience experience, not agency experience
Method proven on competitive markets
Direct work with the founder
Copywriting, structure and conversion — as one
Book a 30-minute call →
Process

A focused execution,
without making the project heavier.

The deliverables show what to fix. The process then turns that into clean execution without reopening the audit at every step.

01

Scope

We define the exact role of the page, the priority audience, the CTA and the level of work required.

02

Write & structure

I turn the offer into a clearer page architecture, with stronger messages and a more natural decision path.

03

Design & implement

The structure becomes a credible, responsive page aligned with your positioning.

04

Adjust

We refine the final friction points, check the main paths and deliver a clean version ready to publish.

Pricing

Choose the right level of intervention.

The complete landing page is the core offer. The other formats scope, prepare or extend the work.

If the project needs scoping first

Express diagnostic
From
490 € / project

I do not know what to fix yet.

A short read with 5 to 10 concrete priorities.

Quick review of your page or project
Improvement priorities
Deductible from a Complete landing page within 30 days
Start with a diagnostic
Conversion audit & action plan
From
790 € / project

I want a prioritized rebuild plan.

Full audit of the message, structure and commercial friction points.

Offer, message and structure diagnosis
Prioritized improvement plan
Deductible from a Complete landing page within 30 days
Start with a diagnostic
Messaging & Structure
From
1,290 € / project

I already have a designer or developer.

The editorial and structural foundation before design or implementation.

Value proposition
Page architecture
CTA and decision journey
Book a 30-minute call

Extensions after the page

Useful Automations
From
1,490 € / project

I want to handle form leads better.

Qualification, notification, centralization and prepared follow-up.

Automatic lead summary
Notification and centralization
Follow-up draft
Book a 30-minute call
Custom / monthly
From
490 € / month

I want support after delivery.

Light support, small fixes, recommendations and scoped improvements.

Ongoing optimization
Copywriting & UX adjustments
Monthly priorities
Book a 30-minute call

Every project starts with a first 30-minute conversation. Prices are starting points, not fixed packages.

AI add-on module

Handle requests better after the form.

AI comes in after conversion, when a request needs to be understood and followed up quickly.

It prepares the summary, qualification and follow-up. The commercial relationship, decisions and sends stay human.

What the module prepares
After form
Need summarized in a few lines.
Priority and useful signals highlighted.
Notification sent to the right person.
Follow-up drafted for validation.
01

Form

The prospect sends their request.

02

AI Summary

The request is summarised clearly.

03

Qualification / priority

The lead is ranked by urgency and useful signals.

04

Notification

The right person receives the useful context.

05

CRM / Google Sheet

The information is centralised.

06

Prepared follow-up

A follow-up is prepared for validation.

FAQ

Frequently asked questions

For a well-defined project from the start, expect around 7 to 10 business days between the first call and final delivery. The timeline mostly depends on how quickly we exchange feedback and the complexity of the project — custom-scope projects may take longer.
It starts with a 30-minute call to understand your offer, your audience and your goals. I then work independently and deliver in stages — copywriting first, design next. You stay close to the key decisions without losing time in unnecessary back-and-forth.
The Complete landing page is made for that: it starts from scratch and delivers a page ready to go live. If you want to reduce risk first, start with an Express diagnostic or a Conversion audit & action plan. If you already have a designer, developer or template, Messaging & Structure gives you the copywriting and page logic to implement.
Both. A partial redesign — rewriting headlines, restructuring sections, clarifying the CTA — is often just as effective as a full build. The initial analysis determines what actually needs to change.
Express diagnostic and Conversion audit & action plan are focused, short-format deliverables. Messaging & Structure and Complete landing page include feedback rounds on the delivered version. The exact scope is confirmed before starting, especially for Useful Automations and custom monthly support.
No — and any agency that did would be lying. Conversion also depends on your traffic, your offer and your market. What I do guarantee is a clearer, better-structured and more credible page than the one you have today. That’s measurable, and it’s what creates the conditions for better conversion.
Yes. I work in French, English and Bulgarian, with clients across Europe and beyond. Everything is done remotely — video calls, deliverables shared online.
A 50% deposit is required at the start of the project, with the balance due on final delivery. Prices are shown in euros. VAT not applicable under current tax regime.
If you need a quick answer, start with the Express diagnostic. If you need a prioritized plan before investing, choose the Conversion audit & action plan. If the main issue is messaging, Messaging & Structure may be enough. If the page needs to be rebuilt, the Complete landing page is the right frame.
The page is just a surface. If the positioning, offer or message are weak, design alone won't fix the problem. My work is precisely to address the whole: message, hierarchy, credibility and the path to action.
Yes. When relevant, I can connect your landing page or tools to AI agents to qualify leads, automate some replies, prepare summaries, feed a CRM or smooth out sales follow-up.
No. The goal is not to replace human relationships, but to reduce repetitive tasks, speed up inquiry handling and let your team focus on important decisions.
Not necessarily. The integration can start from a very simple system: form, Google Sheets, Notion, email or calendar. The goal is to adapt the solution to your real level of maturity.

Your offer deserves
a page that truly sells it.

If your offer is strong but your page remains too vague, too generic or not credible enough, I can help you build a clearer, sharper and more convincing version.